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The Gay Lane is where we tell our stories; Kirouac Creative is where we help you tell yours!

Through illustrative and authentic content, including photography, videos and original stories, our passion is for uncovering queer stories in unexpected places and unexpected ways. To best tell these stories, we are happy to collaborate with individual travelers, tourism officials, and destinations to highlight regions that are queer-friendly, and illuminate the aspects of queer culture that too often go ignored.  

In addition to sharing our stories, we want to help others create their own. With years of experience creating original queer travel content, we’re ready to consult with destinations and officials about inclusive travel, whether that means visiting a new city together, helping organize a queer-centric press trip or one-off event, or simply refreshing verbiage for websites or blogs. We can collaborate on social media, sponsorships with harmonious brands, speaking engagements and panel discussions, Pride events that go beyond parties, and more. Please visit our sister company, Kirouac Creative, to see how we can work together:  

Reach out to inquire! 

What people are saying:

-Amy B. Scher, Editor, and co-author of Out In The World (National Geographic, 2024)

  • "Matt Kirouac is an absolute gem; a champion of the queer community who uses his talent as a writer to make travel more accessible—and fun!—for LGBTQIA+ folks all over the globe."

-Meghan Gearino, Senior Account Executive-Madden Media

  • 1) We had matching sweatshirts
    2) I knew I wanted to host him in my destination immediately.

    Not only did we become fast friends, but Matt visited my destination several times and produced wonderful stories after his visit. Our local partners were so grateful and Matt always checked in with me when writing stories he thought could be relevant to my destination. 

    Matt is a talented writer, a thoughtful human, and a champion for the LGBTQ+ travel community! I will forever work with him any chance I get!”

- Lindsay Rogers, Associate Travel Editor, InsideHook

  • It is, in part, what has made being Matt's editor so rewarding. Whether it's covering Queer Bourbon Week, or penning the intimate, and complicated, details of returning to a home once lost, he is truly a master of his craft. Beyond that, Matt is simply a joy to work with — I am perpetually in a state of waiting to see his name appear in my inbox.”

- Jenna Lovelace, Communications Manager, Visit OKC

  • engaging content for our blog and website. His dedication and exceptional contributions to the city earned him the title of Hometown Hero in 2023 from Visit Oklahoma City, highlighting his significant impact on our tourism and hospitality industry. Additionally, Matt is always a joy to work with. He’s open to collaboration and consistently overdelivers."

-Maija Zummo, Senior Communications Manager, Northern Kentucky CVB

  • capturing readers’ attention. And his innovative use of social media amplifies his work, making it accessible and engaging for a diverse audience. He understands how to make content stand out and collaborates with partners to authentically deliver their messaging.”